Sometimes I purchase a product with little or no expectations and I’m blown away. It’s a lovely little surprise and usually makes day, if not my whole week.
This was not one of those occasions. No, I had expectations for this mascara. Somewhat high expectations, one might say, considering the kind of reviews its had on MakeupAlley (5 lippies all around?! u wot m8?!).
I was a little skeptical because of the price and because it’s by Seventeen, a brand that’s not impressed me on the rare occasion I have encountered it, but nevertheless, my expectations were quite high.
Well, on this occasion, my high expectations were exceeded, which is the kind of lovely surprise that can make your entire month. Did you just fart, Seventeen Doll’d Up Mascara, because you have blown me away.
I love everything about this mascara. I love the packaging, I love the brush, I love the formula, I’m just bursting with love for this stuff, so much so that I’m not even going to include a section for the negative aspects because, well, there are none.
It’s incredibly pocket-friendly at just £6.29. SIX POUND TWENTYNINE? I’LL TAKE FIVE!
The brush is so satisfyingly comby, it ensures all my eyelashes are nicely separated, coated with product, and fanned out like a baby cow’s.
The formula is amazing. It doesn’t dry too fast or too slow, which means it doesn’t glob everywhere and make a mess between coats, and dries quickly enough for me to add a few more coats before I need to leave the house in a rush.
To add to that, it doesn’t run or smudge (and I’ve tested it on a night out involving rain, humidity, and bumloads of sweat); it also helps my irritatingly straight eyelashes hold a curl, which is an absolute miracle.
It’s also easy to take off, no need to rub your eyes raw to remove all traces.
The packaging is cute as hell. It’s a nice shape and pretty to look at.
Did I mention it’s cheap as shit?
In case it wasn’t obvious, I’ll reiterate my point: I LOVE THIS MASCARA. It’s outperformed products 3 times the price and has given me faith in sparse, straight lashes (yes, all 6 of them).
100 kittens, puppies, unicorns and tap dancing liopleurodons out of 10.