Shiseido UV Protective Liquid Foundation SPF 30 Review

Shiseido is a brand I’ve had exactly zero experience with until now. I could write the things I know about them as a company on the back of a stamp – they do sunscreen, they are Japanese, they have classy packaging. That’s about the extent of my knowledge on Shiseido (hell, I can barely spell the word). 

So, I know they have a pretty decent rep when it comes to sunscreen, and they have a pretty well received sunscreen/foundation which comes in a funky blue blob of a container. I’ve been meaning to try this for quite some time, so I popped into House of Fraiser to test it out.

I was reasonably impressed when the SA applied it to my face, but I was sold when she told me it was £14 instead of the £30 it normally costs. I also got a free gift in the form of a makeup bag plus 4 travel size face and body products #winnerwinnerchickendinner.

The Good

It looks nice. Like, really nice. As in, you can’t tell that you’re wearing makeup, you look like your skin was crafted from the finest marble by an Italian artist with an unreasonably long and hard to pronounce name. So smooth.

It’s lightweight. Like being kissed by a feather made of clouds. You can’t feel it on your face all day, it doesn’t feel at all heavy or cakey. 

It lasts all day long. It’s actually a challenge to remove – get your most reliable oil-based remover out for this badass over here.

It suits my skin tone perfectly. Of course this is a much more personal note, but whatevs, I’m just very pleased that something finally matches my skin perfectly. 

The bottle is cute and compact, and you get a lovely dinky sponge too. 

The Bad 

It can be a ballache for dry skin because it’s so matte. If you have any flakies, back the fuck up and use something more moisturising (unless you’re big on the snake-sheddng-its-skin look).

The packaging is a pos/neg type deal – yeah, it looks swag, but you can’t see how much you have left. I’m getting anxious thinking of it running out already and I’ve only been using it a week.

It’s quite hard to blend and dries quickly, so if it doesn’t match your skin tone perfectly, you could end up with some obvious tide marks. Not a good look. Tbh, the sponge, although cute and soft as hell, does shit all for blending and absorbs a fuck-ton of product, which is like…sponge, could you not?

Yeah, I guess it’s expensive, but that’s down to personal stuff too – what’s expensive for one might be pennies for another, so I try not to take cost into account. But I will say I would be willing to pay full price..

It’s actually sort of hard to get off. My micellar water doesn’t quite cut it so I’ve resorted to using mineral oil to cleanse, which is not my preferred method of makeup removal. I imagine this will get right on my tits after a while.

My Verdict

I’m impressed. I’d buy this again at full price, especially for the summer months when my skin is a little more oily. I love the amount of sun protection too; this means I don’t have to worry about using a sunscreen with my foundation.

Overall, 9/10.

Shiseido UV Protective Liquid Foundation SPF 30 is currently £18 at FeelUnique.

 

 

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