Jo Malone Wild Bluebell Cologne | Review

I think I may have found my signature scent…

This actually smells like an enchanted woodland. I can’t stop jamming my nose up against my wrist to get as close to the scent as possible. It just smells so clean and natural – you know how traditional perfume just kinda smells like a bunch of chemicals mixed together to make a scent? Well this (and all of Jo Malone’s stuff) literally smells like what it’s supposed to smell like – a bouquet of bluebells. It’s very light, a bit aquatic and smells like a secret woodland carpeted in bluebells that’s been jewelled with dew from an April shower. Heavenly.

I suppose my only “problem” – if you can even call it that – with this is how short the longevity is, but it’s a cologne, so it’s not like Jo Malone is promoting it as an EDP/long lasting scent anyway. It’s important to understand how fragrances work, otherwise you may expect this to last longer than it does and end up disappointed; I’ve seen so many people badmouthing the brand because the colognes don’t last all day, but they aren’t supposed to! It’s like complaining that your tinted moisturizer doesn’t cover all your blemishes or last 12 hours.

All the colognes come in 30ml bottles, so they’re perfect for handbags. I think I may invest in the 100ml though because I love it so much! 

Price: £40 for 30ml, £82 for 100ml

Overall Rating: 9.5/10. The sillage and longevity are not great because it’s a cologne. That doesn’t make the product bad, it just makes me a bit sad that I can’t smell it after a few hours and I don’t have a bottle on me 🙁

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